Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today.
Initially, the platform established a name with the TikTok video length limit of 15 seconds.
However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. It is closely related to the TikTok algorithm, as every content is prioritized based on the video limit.
So, to go viral, understanding the pattern of audience attention span and mastering the art of TikTok video dimensions and sizes are crucial for optimum TikTok marketing.
In this guide, you will discover the various TikTok video lengths and learn how to optimize and publish your videos to resonate with the audience for the highest reach.
Let’s equip you with the latest TikTok video size.
TikTok Video Size for 2024: Everything You Need to Know
Knowing the TikTok video size is essential if you want to go viral or impact the platform. Moving forward, we will uncover the max length of TikTok videos for 2024, from organic content to advertising format.
For your 360-degree awareness, we have also added recommendations for carousal post dimensions and profile photo size.
1. TikTok Video Size: Organic
These videos are not sponsored and appear in user feeds organically, following the TikTok algorithm. So, to get your content trend, you must know the optimum length, ratio, dimensions, etc.
To create high-quality content that resonates with the audience, you should know the average TikTok video length for an organic feed.
- Aspect Ratio: 9:16 (portrait), 1:1 (square), or 16:9 (landscape)
- File Size: 75 MB (android), 287.76 MB (IOS), & 512 MB (SocialPilot)
- Length Limit: 3 seconds to 10 minutes
- Dimensions: 1080 x 1920 (portrait), 1080 x 1080 (square) or 1920 x 1080 (landscape)
- File Type: .MP4, .GIF, and .MOV format
- Layout: Portrait (recommended) or Landscape
- Frame Rate: Between 23 to 60 FPS (Frame Per Seconds)
- Description Length: 2200 characters
Why Post Portrait Videos on TikTok?
TikTok is a social media platform mainly accessed by mobile phones. Although both portrait and landscape formats are seen on feeds, portrait gives users a more impressive experience. The smartphone’s full-screen portrait format makes TikTok video dimensions more effective.
On average, TikTok has 100 billion video views every month. By adhering to these TikTok video length guidelines for organic content, you can leverage this opportunity and capture attention at zero cost.
2. TikTok Ad Video Size: In-Feed
TikTok in-feed ad videos appear alongside other organic videos in the user’s “For You” feed. These videos are sponsored ads up to 60 seconds long that showcase a brand or a product and are skippable.
The specifications of the best length for TikTok video ad in-feed are essential for marketers who want to promote the product and hit the target audience.
- Recommended Aspect Ratio: 9:16 (portrait) or 1:1 (square), or 16:9 (landscape)
- Maximum File Size: 500 MB (both IOS and Android)
- Length Limit: 5 to 60 seconds (allowed) 9 to 15 seconds (recommended)
- Recommended Dimensions: 720 x 1280
- File Type: .MP4, .MOV, .MPEG, .3GP, .GIF, or .AVI format
- Layout: Portrait (recommended) or Landscape
- Frame Rate: Between 23 to 60 FPS
- App Name Limit: 4 – 40 English Characters
- Brand Name Limit: 4 – 20 English Characters
- Description Length: 1-100 characters (Latin) and 1-50 (Asian characters)
The advised in-feed TikTok video length limit is between 9 to 15 seconds with a CTA button. As per the data, TikTok ads will help you reach 885 million people.
3. TikTok Ad Video Size: Newsfeed/Top-View
Top view is an expensive video-first format that appears on user’s “For You” feeds when they first open the apps.
These are up to 60 seconds but not skippable, and the recommended TikTok video length limit for newsfeed ads is 720 x 1280 pixels.
- Recommended Aspect Ratio: 9:16 (portrait) or 1:1 (square)
- Maximum File Size: 500 MB (both IOS and Android)
- Length Limit: 5 to 60 seconds (allowed) 9 to 15 seconds (recommended)
- Recommended Dimensions: 720 x 1280, 640 x 640, or 1280 x 720
- File Type: .MP4, .MOV, .MPEG, .3GP, or .AVI format
- Layout: Portrait
- Frame Rate: Between 23 to 60 FPS
- Description Length: 1-100 characters (Latin) and 1-50 (Asian characters)
It is popularly used for brand awareness and getting many impressions. For a top-view ad, staying within the max length TikTok video is vital to grab the audience’s attention.
4. TikTok Carousal Size Guide
Carousal videos are another post format on TikTok, along with videos. They appear with other videos on the feed and contain slidable images from 2 to 35.
The average TikTok video length for a carousal post is as follows:
- Recommended Image Size: 1080 x 1920
- Aspect Ratio: 9:16, 1:1, or 4:16
- Image Limit: 2 -35 images
- File Format: PNG, .WebP, or .JPG format
- Description Length: 4000 characters
- Title Limit: 90 characters
Posting a carousel on TikTok can be tricky, especially if you must adhere to the strict size limits.
But worry not!
Edit your TikTok images on the SocialPilot dashboard. The built-in image editing software allows you to resize and edit any image to fit the right TikTok video dimension.
You can upload an image to the SocialPilot Editor and directly publish it on your profile.
Start Your 14-day Trial
5. TikTok Profile Photo Size
Your TikTok profile photo visually represents your brand. It is essential that you make it look presentable, ensuring the correct TikTok profile photo size.
Below are the recommended image size and dimensions for your profile photo on TikTok:
- Recommended Image Size: 200 x 200
- Minimum Image Size: 20 x 20
- Aspect Ratio: 1:1 (will be cropped to a circle)
- File Format: .PNG or .JPG
All these TikTok video size specifications for 2024 are essential for content creators and marketers alike.
By following these TikTok video length limits, such as aspect ratio, dimensions, layout, file size, type, and recommended length, marketers can optimize their content for maximum visibility on TikTok.
When it comes to enhancing your TikTok video further for the highest reach, there are several tips to follow. Let’s explore them.
9 Tips to Optimize Your TikTok Videos
TikTok video optimization requires a strategic approach and a schedule for higher visibility and engagement. In addition, while optimizing your content, TikTok video size, dimension, and length play a major role.
Here are refined tips to help you enhance your TikTok video:
1. Understand Your Audience
Before you begin making content with the best length for TikTok videos, you need to dive deep to understand your audience and their preferences.
Craft your content to match their interest and your niche. To help you understand your audience, utilize TikTok analytics and learn how your followers react to what type of content.
2. Prepare an Engaging Opening
The average TikTok video length is usually around 3 – 20 seconds. Therefore, it is necessary to capture the viewer’s attention quickly. The first few seconds are crucial to generating outcomes from your content.
To make a video that grabs attention immediately, focus on starting with something that makes people want to keep watching.
3. Ensure High-Quality Production
Making a high-quality TikTok video is necessary to grasp the TikTok algorithm.
If you are a beginner, make sure you invest in high-quality visual and sound devices and instruments. This will make your content professional and match TikTok standards.
4. Use Trending Sounds, Music, and Hashtags
Leveraging the latest sound, music, and hashtag trends will increase visibility.
TikTok is a platform where new trends are developed daily, so take advantage of them. This will help your video appear on more “For You” pages and increase reach.
5. Optimize for Sound-Off
Several TikTok users watch videos with sound-off. So, make a smart move and prepare your videos that suit their preference.
Optimize your TikTok video with subtitles and captions to let them know what your content is all about without turning the sound on.
6. Schedule TikToks for Consistency
Staying consistent with your content is the most important factor in generating engagement. You need to give your audience tea on a regular basis.
To help you stay consistent, SocialPilot has a TikTok Scheduling Feature. That allows you to schedule content with any TikTok video length for any time in the future. Take complete control of your TikTok content management.
7. Post at the Best Times for Your Audience
Optimizing your content with the best length for TikTok videos is not enough. You need to schedule it for the best time to post on TikTok.
You can analyze your TikTok analytics to understand when your audience is most active. Posting during peak hours can get you the desired traction, but this time varies for different industries.
SocialPilot has a detailed blog to help you decide the best time to post on your TikTok profile for the highest engagement.
8. Optimize Video Length
The most recommended length limit for TikTok videos is 3 – 16 seconds. Keeping your videos short and sweet makes them engaging.
Aim to attract the audience’s attention in a few seconds and do not keep the TikTok video length too long. Posting long videos will prevent the audience from reaching the call to action. So stay under the max length TikTok video for higher reach.
9. Incorporate Call To Action
Every TikTok video has an agenda and expects an outcome. So, to get better results, you must not forget to incorporate a Call To Action in your post.
In a sponsored video, the CTA can encourage the audience to try the product, and in an organic video, you can ask them to like, comment, share, or follow you.
You see better performance when you use these strategies and keep the optimum TikTok video size in mind. You should also experiment with your video size to determine what works for you.
Among the hussle-bussle of TikTok, are you struggling to craft a captivating video caption?
Don’t get stuck in the endless cycle of brainstorming for the perfect TikTok caption! SocialPilot Free TikTok Caption Generator can craft creative and engaging video captions effortlessly.
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How to Post Video On TikTok with SocialPilot?
Once you have optimized your content with TikTok video length, dimensions, trends, format, caption, editing, etc, you can schedule your post for the best time.
SocialPilot TikTok Scheduling and Publishing feature can help you directly publish your videos on the platform.
Here are 4 easy steps to schedule and publish your TikTok post with SocialPilot:
1. Connect Your TikTok Profile to Your SocialPilot Account
Start by connecting your TikTok profile with your SocialPilot account.
Follow a simple procedure: Accounts -> Connect Account -> TikTok. For the best experience, provide full access to SocialPilot.
2. Click the “Create Post” and Select TikTok Platform
Now, you can start creating your post on the SocialPilot dashboard.
Click on Posts -> Create Post -> TikTok Tab.
3. Upload the Video and Compose the Post
Now, upload the video from your device. SocialPilot supports Dropbox, Google Drive, or Box Cloud Storage.
Before you upload your content, make sure you follow the TikTok video length limit, add a thumbline and video description, tag accounts, hashtags, emojis, set privacy, etc., for better content quality.
To customize the video, marketers can use the SocialPilot Watermark Feature to personalize content for different clients in a few clicks.
4. Schedule Your Post for Direct Publishing
Before you click that “Schedule” button, make sure you automate your publishing by choosing from “Direct Publishing” or “Push Notification” options.
By picking Direct Publishing, you can automatically get your TikTok video published without any reminders.
SocialPilot TikTok Schedular has been a trusted partner for several marketing agencies, small businesses, multi-locational brands, enterprises, and more.
It is a 360-degree social media management suite for everything social media, facilitated with features to make everyday social media marketing easy.
The Bottom Line
TikTok is growing to be the most popular social media network globally.
This popularity has made it important to keep several aspects in check, such as TikTok video size, automating TikTok posts correctly, and experimenting with the correct optimization strategies.
Every social media manager needs help completing all these processes effectively. SocialPilot is a tool that makes all this and more possible on a single dashboard with just a few clicks.
So, be it optimizing TikTok video length or scheduling it for the best time and accuracy, SocialPilot can be your best friend for every step towards social media success.
