“The key to success is not in spending time, but in investing it.” These famous words by Stephen R Covey are especially true when it comes to social media.
Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms. Each one has its own peak time and preferences.
To achieve this, you need a good scheduling tool to help you stay on point with a consistent content calendar and regular posting, which is the backbone of social media success.
This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar. Before that, let’s look at the reasons why it is vital to schedule posts.
Why Should You Schedule Social Media Posts?
Firstly, when you schedule social media posts, you free yourself from all the burdens that are keeping you from creating a remarkable social media campaign.
It eliminates manual work that demands manpower and time. With the help of a social media scheduler, everything can be easily automated.
Below are more reasons to schedule your social media posts in advance.
Easy to Schedule for Different Social Channels
Every social media channel has its own rules and guidelines, along with the audience type and their preference. When you schedule posts in advance, you are able to separate every channel with different strategies and content. This way, you stay relevant and attractive to your audience.
Effortless to Organize Your Content Calendar
After working so hard on an engaging content calendar that follows all the latest trends, it’s heartbreaking to see your strategy scatter because of last-minute hassle. Scheduling social media posts beforehand protects your calendar from last-minute panic. With this feature, you can schedule posts for odd hours for a global audience.
Posting at the Best Time (for every channel) Becomes Feasible
Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. Maybe it’s because they don’t have scope for that in between their manual posting schedule. But, those who use apps to schedule social media posts are always ready with their content for the best time to post.
If you are convinced by the reasons to schedule your social media posts, all you need is a planned schedule to start scheduling.
6 Steps to Create Your Social Media Posting Schedule Like a Pro
Building a blueprint for social media success is as essential as scheduling posts for a better online presence. Creating a social media schedule sounds like a very overwhelming task, but it can be done in the below given six easy steps.
Know Your Audience and their Active Hours
Before you jot down content ideas and set up posting frequency, it’s essential to track down your audience. Who are they, what do they do, when are they most active, and where are they from? etc, etc. This will make a path for your content calendar and a persona for your niche audience.
For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours.
Set Goals and Social Media Matrix
Now, the next question to answer is, what do you want to achieve? Do you want more conversions or brand awareness? Setting clear goals for your social media efforts will make creating a month-long content calendar easy.
Every brand or business has different KPIs and metrics, and the same goes for different platforms, as each one generates outcomes differently. So, it’s vital to define both sets of goals: top-of-the-funnel goals for your investment and bottom-of-the-funnel goals for each social channel.
Choose Relevant Platform and their Content Themes
Once you have established your audience persona and goals, you can select the most suitable platform for your activities and work on the type of content each platform will promote. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter. At the same time, if you are targeting B2C or young individuals, you will find suitable minds on Instagram and YouTube.
LinkedIn will be a more suitable channel if you want to promote professional content like articles and blogs. On the other hand, to share content like DIY or tutorials, Pinterest and YouTube will be right for you.
Set a Posting Frequency for Each Platform
After establishing all these factors about who, how, and where to engage with, you can move on to the technical part of setting a social media schedule. Start setting up and experimenting with the time zones to understand how your audience engages with your content.
Each platform has a different niche in terms of content and audience. So, having a tool like SocialPilot and its performance analytics can help you gain insights about where to post and how often to post on social media. It can also let you create a customized time schedule for each platform and account.
Minimum Posting Frequency:
- Facebook: 2-4 times a day
- Instagram Post: 3-5 times a week
- Instagram Stories: 2 times a day
- Instagram Reels: 4-6 times a week
- LinkedIn: once a day
- Twitter: 2-4 times a week
- YouTube Videos: 2-3 times a month
- YouTube Shorts: 3-5 times a week
- TikTok: 1-4 times a week
- Pinterest: 1-2 times a day
- Google Business Profile: once a week
Fill Your Content Calendar
The next step is to start brainstorming and find ideas to fill your months of content calendar. While preparing content for your social channels, make sure to include trends, holidays, important events, brand promotions, etc., to enhance the relevancy for the audience.
Need a companion for your social media posting schedule?
SocialPilot has your back with its AI Assistant, which reduces your time procrastinating and increases productivity. With personalized prompts, spark content ideas and generate copies and hashtags. Save it to your content calendar or share it directly on the feed.
Take a Free trial and Schedule social media posts free!
When you plan your social media content calendar, ensure to be flexible. Why?
Because social media algorithms can change without any head-up, leaving you in a dilemma to catch up.
Leave space for last-minute trends and algorithm changes if you don’t want to be the last one still trying the “ice bucket challenge” when any trend rolls in!
Employ a Social Media Scheduling Tool
Don’t tell me it took you days to plan your social media schedule, and you are still unsatisfied!
Using a social media scheduling tool can help you bring all the elements together and automate several portions of your work. With features like an intuitive content calendar, SocialPilot lets you visualize your weeks of content with an easy drag-n-drop rescheduling ability.
How to Schedule Social Media Posts with SocialPilot?
SocialPilot is a social media scheduling tool that lets you automate content for all social channels with just a few clicks on desktop and mobile. This makes scheduling easy for thousands of marketing agencies and SMBs and, unlike other schedulers, gives them satisfaction with their spending.
Here’s how to create a social media schedule with SocialPilot:
1. Log In to SocialPilot Account
The first step is to open your SocialPilot dashboard and click on “Posts.”
2. Go to “Posts” > “Calendar”
In the drop-down options, click on “Calendar.” This will take you to your personalized content calendar, which showcases all your scheduled content for all platforms and accounts in one place.
3. Click on a Selected Date on the Calendar
On the content calendar, to schedule content, hover over any future date and click on it to create a post. This will open your post-creation window with all the scheduling options.
4. Create a Post and Upload Media
Now, you can create your post and upload the media either with SocialPilot Canva Integration or a device.
SocialPilot also has built-in AI assistants to help you generate content, copy, and relevant hashtags for your posts or develop content ideas.
Unlike many other social media scheduling tools, SocialPilot provides a post preview so you can visualize how your post will appear on your audience’s feed.
5. Select Account and Scheduling Options
Next, select the account for which you want to schedule the post and click on “Schedule Post.” Here, you will encounter several advanced scheduling options, such as Share Now, Share Next, Queue Post, Repeat Post, and Schedule Post.
6. Schedule the Post
When you click on Schedule Post, a pop-up will ask you to select a future date and time for scheduling. Once the date and time are set, click on “Schedule.”
Voila! You Are Done!
Know more about scheduling on different platforms with SocialPilot:
How to Reschedule Posts on SocialPilot Calendar?
You can reschedule or re-order social media posts on your SocialPilot Calendar with a simple drag and drop.
Step 1: Just open your calendar.
Step 2: Click on the post you want to reschedule.
Step 3: Drag that post and drop it at the new date and time you want it to get published.
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Why Schedule Social Media Posts with SocialPilot?
SocialPilot is the best social media management tool known for its accurate and reliable scheduling and planning abilities. The intuitive social media calendar that SocialPilot has is one of the biggest attractions that 13000+ users swear by.
If you are serious about maximizing your social media impact, you should know how to schedule social media posts with SocialPilot. It not only lets you schedule posts on every social channel but also has features like Bulk Scheduling, with which you can schedule up to 500 posts at once.
With an easy-to-use, user-friendly interface, SocialPilot makes every scheduling process fast. So why make your audience wait for the amazing content you have planned? Take a 14-day free trial and start scheduling today!
