TikTok has taken the world by storm – over a billion people use it today!
As TikTok continues to grow in popularity over other social media platforms, more and more marketers are looking for newer ways to figure out how to get more views on TikTok.
And why wouldn’t they?
TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost guarantee getting in front of Gen Z.
But getting all those GenZ and millennial views on TikTok content requires more than following the latest trends and praying your videos go viral.
While there is no surefire way of success, you can do a few things to improve your chances of being noticed.
In this blog post, we’ll share some of the best tips and tricks for getting more views on your TikTok videos.
We’ll break down all the TikTok lingo and help you get some good exposure for your content!
What Counts as a View on TikTok?
Whenever a user starts playing your video, TikTok counts it as a view. This is different from some other social media platforms, where a user might have to watch a video for a certain amount of time for it to count as a view. Here’s a breakdown of how TikTok counts views:
- Autoplay and Loops: If your video autoplays in someone else’s feed or loops after they have watched it, it gets counted as a view.
- Rewatch: Every time someone rewatches your video, it counts as another view.
The only exception is when you watch your own videos. Views from yourself won’t be counted.
So, even if someone just glances at your videos, it will still count as a view. This means that racking up your TikTok can be easier than on other platforms.
However, it is important to focus on creating engaging content that will keep people hooked until the end. That’s what the algorithm really cares about.
But some people decide to take the easy way out and try to but views.
Should You Buy TikTok Views?
Absolutely no! You should not buy TikTok views for any reason. This malpractice will not do any good to your TikTok account.
Have you ever thought about where these views even come from? Are these real people watching your TikTok videos?
No way!
These bought views often come from bot accounts, not real people. This practice can hurt your credibility, make it even harder to gain genuine followers, and, in the worst-case scenario, your account can get flagged or banned.
Without quality content, your view count will stagnate once you stop buying views.
Instead, focus on creating genuine and high-quality videos that people will want to watch and share organically. You can utilize hashtags, collaborate with other creators, or even use TikTok ads to get into the limelight quickly.
Don’t worry; we’ve broken down the entire TikTok growth hack for you, step by step.
How to Get More Views on TikTok in 2024: 12 Tips
1. Use hashtags
This is an extremely powerful tool as the TikTok algorithm uses trending hashtags to identify and categorize what you’re posting about so that it can recommend it to viewers who may be interested. You could also look at the current trending topics and join the conversation using those hashtags.
2. Utilize trending sound effects
You won’t find trends only in the hashtag department on TikTok. Many of the songs also go through phases where they’re wildly popular, like Supalonely by Benee or Say so by Doja Cat.
Here’s a step-by-step process for using trending sounds in your video:
Step 1: To begin, tap “+”
Step 2: Select “Sounds” at the top of your screen
You can also use TikTok’s Discover Page to look for Sounds. Simply type the song’s title into the search field and scroll to locate “Sounds.”
The TikTok algorithm determines which songs are trending based on TikTok users’ behavior, video shares, and, of course, plays.
Step 1: Browse the sound library, then tap the sound and select it
Step 2: Record your video, and your chosen sound will play as you film
3. Do a duet
No, we’re not suggesting you do a TikTok video with someone else. This feature allows you to share a split-screen with another video – it can be one of your own or from other TikTok creators.
You’ll be on the other half of the screen, and depending on the video you’re using, you can sing along, do a review, or even a funny dialogue. What’s great about this idea is that you can use content that you know has been popular, so getting more views should be easy.
Take a look at Vessi, a Canadian shoe company known for making waterproof sneakers and performing admirably on TikTok, thanks to the brand’s brilliant use of Duet to create viral videos and reach a larger audience.
The Duet giveaway was one of the company’s most successful efforts.
This is a simple but extremely powerful strategy – a Duet with your followers, in which you showcase your products while also giving them the chance to win free products.
It’s a win-win situation. You get to reach a wider audience and show off your incredible products, while your followers get to win free prizes.
4. Target the right audience
This is always an important thing to remember – targeting a certain sub-category of TikTok viewers allows you to create consistency and a tone of voice that resonates with your viewers.
Once you know this, you can find other accounts or communities and see what content they’re producing, their hashtags, and more. Then, use this as inspiration on your own TikTok account.
5. Write engaging captions
With a 4000-character caption length, TikTok gives you enough space to play around. You can say a lot to capture your audience’s attention and get them to watch your video.
Your video captions also serve as an excellent spot to get the conversation going with your audience in the comments section. The more you get your audience to engage with you, the better – especially for the TikTok algorithm.
However, your copy needs to be intriguing and effective to engage the audience. Sure, videos rule the land of TikTok, but a well-structured copy equipped with the right keywords helps you get more visibility.
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6. Cross-promote your TikTok videos
Whether you’re using TikTok for personal or business reasons, it’s unlikely that you’re only using one social media platform.
However, suppose TikTok is just an element of your marketing strategy. In that case, you should definitely promote your TikTok video on your other channels, as this may entice more of your followers to view your TikTok videos.
7. Get viewers to watch your whole video
A view is a view whether someone watches the first two seconds of your video or the whole thing. However, getting viewers to watch your entire video is essential. The TikTok algorithm views this favorably and is more likely to show your videos in the For You Page recommendations.
So how to bring retention to your videos?
First, consider adding headings that explain your video and content that invite viewers to Duet, stitch, or comment. You may accomplish this in the video and your caption by putting a call to action.
Ask questions in your caption and encourage people to submit comments. Then, when they do comment, start a dialogue with them. Add value to the conversation instead of short, one-word comments to keep people coming back to your comment section.
Look how Walmart does it perfectly.
8. Post at the right time
Once you’ve determined who your target audience is, you can begin to learn when is the best time to post on TikTok for them. TikTok is used in very different ways by working mothers, college-age fashionistas, influencers, and businesses.
Fortunately, TikTok provides analytics to help you determine when your videos receive the most engagement. Remember that TikTok is a global app, so your audience may not even be in the same country, let alone the same time zone, as you.
9. Prioritize quality videos
While it’s true that the majority of TikTok videos are shot on people’s phones, that’s no reason to skimp on quality. You should still use proper framing, good lighting, and the best sound quality possible. All of these elements will keep users interested. Not to mention that TikTok prioritizes high-quality videos on the For You Page.
10. Post multiple videos per day
The more videos you post, the more exposure you’ll likely get. For example, If you are making a tiktok video about the gym and someone who is watching workout videos on TikTok sees it, they may visit your page and watch your other videos.
The best part is that you won’t have to worry about your followers’ feeds being flooded. That’s because the way TikTok curates its feeds won’t feel as overwhelming for your audience as it would if you posted multiple Instagram photos or Facebook videos per day.
If you feel the pressure of maintaining a consistent posting on TikTok, then you can use a TikTok scheduler.
11. Create content for comments
When you receive requests or queries in your comment section, you can reply to them or create a TikTok along with that reply. The people who see the new TikTok and the pinned comment on it will be curious about the original video and be led to it, boosting their views.
Here is a Couple’s bracelet brand replying to a comment with a new video.
And if you tag the user whose comment you are replying to with the new TikTok, they would feel valued and connected with your brand.
Also, the comments provide numerous suggestions for new content ideas that you can use in the future. So look out for those helpful comments.
12. Make a story
If the content hooks the audience, you can still tell stories with short videos. If your content is interesting, you can divide it into many parts and create a series on TikTok. When viewers watch the first part, their curiosity will keep them coming back for subsequent videos. This is a neat trick to increase your views on TikTok.
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Why am I not Getting TikTok Views?
To get more views on TikTok, you need to start by understanding the reason for not receiving the desired views. Here are the possible reasons:
- Posting content at the wrong time: Posting the content at the wrong time can negatively impact its reach and risk your content being pushed down in the feeds.
- You have a new account: If you have a new TikTok account, you won’t immediately get many views. You will need to grow your audience over time and follow popular content creation trends to earn your share of views on the platform.
- Low engagement on your content: Low engagement results when users don’t like your content and interact with it the least. Due to low engagement, TikTok stops showing unpopular content to the audience.
- Posting sensitive content: Posting sensitive content that shows violence, real or fake, can be sensitive for certain viewers and result in a decrease in the number of views.
- Shadowban: Shadowban can result when creators violate any minor terms of service and experience a light ban from the algorithm.
How Much Does TikTok Pay For Each View?
In 2020, TikTok launched its TikTok Creator Fund, which allowed creators to monetize their content. In this fund, creators were getting between $0.02 and $0.04 per 1000 views.
However, in 2020, TikTik discontinued this $1 billion program and launched the “Creators Rewards Program,” promising the new program will pay creators more money.
The new Creators Reward Program rewards users for creating high-quality, original content that is over a minute long while focusing on four core metrics: originality, play duration, search value, and audience engagement.
TikTok says original creators will now be able to earn up to 20 times more than rewards from the previous program.
Source: TikTok
However, to join this program, creators must meet the following criteria:
- You must be 18 years or older.
- You need a minimum of 10,000 followers.
- You have to have had a minimum of 100,000 video views in the last 30 days.
- You must live in the US, UK, Germany, Japan, South Korea, France, and Brazil.
- Post original content that is over a minute long.
- Your account must meet the Guidelines and Terms of Service set out by the TikTok Community.
Once you’ve met all the requirements, you’re all set to enroll! Follow these steps:
- Go to your profile and tap the Menu button (☰).
- Select Creator Tools and then the Creator Rewards Program.
- Apply, and you’ll hear back within three days.
That’s it!
Start Your TikTok Growth Journey
After reading all of these tips, it’s clear that there are numerous ways to improve your videos that don’t rely solely on “tricking” the algorithm. TikTok is, without a doubt, one of the best platforms for creators. It emphasizes enjoyment and rewards users for being inventive. Overall, the more you can connect with an audience, the better your content will perform.
