People don’t scroll down on their social media feeds forever. They check out the first few things they see. If your post ain’t there, it’s like it never existed.
Plus, social media platforms have rules up to your neck about how and when you can publish content. Post too much; you are just noise. Not enough; you are a ghost.
So, you play it smart. You use a recurring post schedule to hit the platforms again and again, at different times, on different days. Each shot reaches someone who missed it in the first round. It’s like throwing darts in the dark—you keep throwing until you hit something.
So, let’s see how to set up repeat posts on your social media channels.
How To Schedule Repeat Posts on Social Networks?
For every post and repeat posts, you need a structured approach to ensure efficiency and effectiveness. Having a step-by-step process in place helps you get your content out there faster and more efficiently.
Here is how you can repeat posts on your social media networks.
Step 1: Outline a Plan
At this point, you want to take time to weigh your alternatives rather than simply share whatever comes to your thoughts. Timing is the whole thing, so make sure the right people see the content at the right times. Come up with objectives for every post: growth engagement, drive sales, spread the word about your brand, and many others.
Step 2: Decide the Content and Frequency
First, select the posts you want to reuse and determine how frequently they should appear on your social media channels. The goal is to maintain your followers’ interest without overloading them. Strive for a balance that keeps your content refreshing and appealing. Base the frequency of your posts on your audience’s engagement and preferences.
You can use a content calendar to plan out the timing of each post. Schedule your posts for when your audience is most active and likely to be online, ensuring you avoid times when they are too busy to engage. Organizing your posts in a calendar not only aids in tracking what’s being posted and when but also simplifies adjustments and ongoing management of your content strategy.
Step 3: Publishing the Content
When publishing repeat posts on social media, you have two main options: using the native tools provided by the social media platforms themselves or using advanced scheduling tools like SocialPilot. Here’s a breakdown of both methods:
Publishing Repeat Posts Using Native Social Media Platforms
Upload text, images, videos, whatever you want to share on the platform. Add a caption and publish it. Now, you will have to set manual reminders to repost your content. When it’s time to repost, manually recreate or copy the original post, then publish it again for the new posting time.
Using the native social media platform can be quite labor-intensive and prone to errors, especially as the volume of posts and frequency of reposting increases. It requires you to constantly remember and act at the right times, which isn’t always practical amidst a busy schedule.
To streamline the process and minimize the effort, you can use a scheduling tool like SocialPilot.
Using SocialPilot for Efficient Repeat Posting on Social Media
Let us check out how to schedule recurring posts on SocialPilot to increase engagement and ensure your content isn’t lost in the social media maze.
Step 1: Create a Post on SocialPilot
Log into your SocialPilot account and go to the ‘Create Post’ section.
Depending on the message or campaign, upload relevant images or videos that complement your text. Visual elements significantly increase engagement rates, making your post more attractive and likely to catch the eye of your followers.
Starting strong with a well-built post sets the stage. The next steps are about making sure that the post keeps jumping back into the spotlight, again and again, catching all the eyeballs you can.
Step 2: Select Accounts and Schedule
Once your post is set up and on repeat, you need to pick the social media accounts where it will show up. SocialPilot lets you handle several accounts without breaking a sweat.
- Pick Your Platforms: Decide where you want the post to land—Facebook, Twitter, Instagram, whatever suits your game.
- Manage With SocialPilot: Just check off the accounts you want the post to go to, and SocialPilot will take care of the rest.
All right, so you have your post scheduled to be repeated through SocialPilot. You need to figure out what kind of content will actually get noticed and go viral.
Once you understand what works, you can make sure your repeating posts hit the mark and get the reaction you want.
Step 3: Decide the Repeat Frequency
In the ‘Create Post’ section, find the ‘Schedule Post’ and select ‘Repeat Post.’ Choose ‘Repeat Post’ to configure how often your posts reappear in your followers’ feeds. You can set it to repeat daily, weekly, or at custom intervals that fit your content and audience needs.
Now, you are in charge of how often your post hits your followers’ feeds. Daily, weekly, or whenever you want—it’s your call. Decide how frequently you want to repeat your post. Don’t flood your audience with the same thing over and over, but make sure it’s visible enough. Set the start and end dates for this cycle so your content doesn’t go stale.
Once everything is set up correctly, finalize and activate the schedule. Your post will now automatically recur at the chosen intervals, enhancing your social media engagement with minimal additional effort.
However, the question still remains: Will the social media algorithm penalize me for posting the same content over and over? Let’s find out if it’s actually okay to repeat posts on social media.
Is It Okay To Repeat Posts on Social Media?
You might worry about repeating your posts on social media. It might make you look spammy and desperate, or maybe you fear that the algorithms will push you down. However, here’s the deal: not everyone sees your post the first time around.
Life is busy; people miss stuff. So if you’re banking on a single post to do all the work, you are bound to miss a chunk of your audience.
In reality, repeating posts isn’t spammy if done wisely. Spacing out reposts and tailoring them for different audience segments can enhance visibility without annoying your followers.
So, is it okay to repeat posts? Absolutely. It’s essential if you want to reach your entire audience effectively.
Though you can repeat posts on social media, it is also important to understand why you should. Let us discuss the effectiveness and benefits of repeat posts on social media.
Why Should You Repeat Posts on Social Media?
You have figured out it’s okay to repeat your posts on social media. Now, why should you really care about doing it?
Your Audience Can Be Anywhere
Your audience is not idle waiting for you. They are spread across different time zones. A post coming out at noon can attract some attention, but what about the rest of the world? Or people who have different work schedules? Repetition ensures everyone will get a chance to see them no matter where or when they check their feeds.
Best Time to Post Matters
Social media algorithms thrive on engagement. So when you repeat posts at varied times, you are introducing your content to different slices of audiences, increasing the likelihood of engagement. Each like, share, or comment is a message to the algorithm to make your content visible. The strategic repeat postings, in turn, help your post to land on more content feed, amplifying your reach.
Increase Organic Visibility
When an article re-appears frequently, it will be seen and involve more people. Each like, share, and comment indicates to social media sites that “Hey, this is worth watching!” and it gets ranked up in people’s newsfeeds. This is all about giving it the best possible shot at living its full life, showing up more often, and getting recognized.
Increase ROI on Social Media
Money doesn’t grow on trees, and nor does good content. Why not maximize what you already have instead of spending on new content? Posting content that has already garnered engagement keeps the talk going without opening your wallet every moment. It is smart and helps keep your budget in control.
Making the most of your content is both a smart and strategic move to garner maximum social media engagement. However, not all content is suitable for repetition. You have to be picky, choosing only those posts that can stand up and deliver time after time without wearing out their welcome.
Let’s break down which types of content deserve another go-round.
What Sort of Content Should You Repeat on Social Media?
Knowing that it’s beneficial to repeat posts is one thing, but figuring out which posts should make the encore is another. Not every piece of content will have the same longevity or appeal. So, what makes the cut for a repeat performance?
The key to deciding if a post is worth repeating is its value. You need to ask yourself whether the content still holds significance for your audience. If it does, then it’s a good candidate for repetition.
Content That Hits the Mark
Start with the content that has already shown it can pull its weight. Look for posts with lots of shares, comments, or likes. These are your heavy hitters, the ones that already made a splash with your audience the first time around. They are likely to catch the eye of anyone who has missed them before.
Evergreen Content
Search for posts that are not anchored to any particular time or event. This is your evergreen content—it’s always relevant, regardless of season or the news cycle. Think about tips, how-to guides, inspirational quotes, or general advice that stays useful. This kind of content is invaluable for reposting because it’s always fresh to someone seeing it for the first time.
High-Value Content
Then there is the content you spent more time and resources on—well-researched articles, slick videos, and detailed infographics. This content shouldn’t be a one-and-done deal. It’s built to last, designed to be valuable enough to merit more than one round of attention. Let it circulate longer to get the most out of your investment.
Testimonials and Success Stories
Don’t overlook the power of a good word from happy customers. Positive reviews and success stories are gold. They build credibility and showcase your brand’s impact. Repeating these testimonials can reinforce your reputation and might just convert onlookers into new customers.
These are the type of content you would want to repeat on social media.
So, now you have identified which content is worth reposting. Excellent! Let’s now turn our attention to the sequential procedures for doing it.
Tips on How To Schedule Repeat Posts
When you’re scheduling repeat posts on social media, it’s important to keep your approach fresh and effective. Here are some straightforward tips to help you out:
- Change the Caption Every Time: Don’t just reuse the same old words. Each time you decide to repost something, change the caption. This keeps your posts interesting and can attract attention from people who might have ignored your previous posts.
- Adapt to Each Social Media Platform: Every social media platform is different. What works well on Instagram may not be appropriate for LinkedIn. Think about who you are talking to and what they expect from each platform. For example, Instagram users engage with aesthetic and flashy content, while LinkedIn users expect professional and detailed posts.
- Make Sure Your Content Is Still Relevant: Before reposting, double-check to make sure it’s still relevant. Things change fast, especially online. What was in vogue a month ago might not be anymore. Always consider the current context and whether your post still adds value.
- Monitor Audience Engagement: Pay attention to how people are reacting to your repeat posts. If you are seeing fewer interactions than before, you might want to update the content or reduce the frequency of your posts. Also, you can check engagement metrics like likes, shares, and comments to understand the audience behavior.
- Experiment with Posting Times and Frequency: Try publishing your content at different times and observe when the engagement rate is higher. You will find that your audience is active and active during certain hours or days. Analyzing different schedules can help determine the best times to post to maximize engagement.
Apply these tips to ensure that your repeat post stays fresh and continues to engage your audience effectively. Let’s move on to how often you should post to keep the content interesting without being too repetitive.
How Often Should You Post Without Being Spammy?
The frequency of posting, especially the repeat posts, depends on what you’re sharing and where you are sharing it. If you have something like a weekly schedule, you may need to remind people a few times a week.
However, if it’s a detailed article or a big announcement, you can set reminders every few weeks. The trick is to mix it up so your followers don’t see too much of the same content
Keep Repeating, Keep Being Relevant
Strategically, reposting increases the value of your content and extends its lifespan. It ensures that your efforts in creating quality content aren’t wasted just because a story didn’t reach a full potential audience the first time.
Repetition can be a powerful tool in your social media arsenal if thought through. Not blasting the same message over and over again, but bringing it back at the right time to capture segments of your audience at the right time.
In conclusion, well, it’s okay to repeat posts on social media. It’s a practical strategy grounded in understanding user behavior and platform dynamics. Don’t shy away from it.
